Your Website in a Weekend by Marisa Murgatroyd
Marisa Murgatroyd - Your Website in a Weekend | 4.86 GB
The Most Expensive Investment You Can Make In Your Business Is Trial & Error. You can do it yourself and learn from your (expensive) mistakes. OR. you can learn from other peoples mistakes.
So what do we mean by that? In short, weve worked with more than 1,000 clients and have sleeves-rolled-up, in-the-field experience of what works and what doesnt for hundreds of different kinds of businesses. In short we have a PLAN for your business. Respect the value of your own time and invest in a proven roadmap to ensure that the time you do put in is well spent. This Is Your Invitation to Just Get It Done (With Our Help!)
Between us, we have 20 years experience in building websites that get results. We build 100 websites a year for our clients and our premium clients make millions from the sites we design them.
And thanks to that experience, we know the places where people get stuck (in some cases, for years.)
Weve answered all of the tough questions that you might have been putting off.
What pages should you have on my site?
How should they be structured to drive toward your 1 business goal?
What words should you use to maximize conversion?
What are you selling and how should you sell it?
What COULD you be selling?
How do your set up the systems behind your site so youre free to do what you do best?
. and many, many more
HERES WHAT YOULL UNCOVER IN DAY 1
SESSION 1: Your Path to Cash
If your online platform isnt delivering results, its not because your content sucks, or because youre bad at what you do.
In fact, the problem might have nothing to do with you at all.
It could be because your website isnt correctly matched to your 1 most important business goal.
Makes sense - if your websites pulling in a different direction, then how can it deliver results?
SESSION 2: Optimize Your Pages, Leverage your Business
In this session, youll learn what your business must have pages are, and how to leverage them powerfully to build your business:
Home page - well show you the 3 kinds of home pages and how to pick the one most likely to quickly take your business to the next level
Consulting, services & programs pages - the best practices to command high ticket prices for what you do, even if youre in a price-sensitive market
Your blog - how to use it to powerfully position you as the authority in what you do while invisibly pulling your traffic into your product & service funnels
Initial consultation page - the art and science to giving prospects a taste of working with you that ensures massive take-up of your offerings
Your About page - the ugly step-child page of most business websites, well show you ninja techniques for using the humble About page to spark massive connection, build trust and get the cash register ringing
plus much more.
SESSION 3: The Perfect Calls-to-Action
Unless you can motivate your visitor to take action to join your list, sign up, register, schedule a discovery call, etc.. within seconds, then your site cant succeed.
So why do so many websites have no (or really really bad) calls-to-action? (Thats the definition of making things harder than they have to be.)
AND THEN, DAY 2 GETS EVEN BETTER!
SESSION 4: Your Shortcut to Massive Credibility
The difference between you and the A players isnt the big stuff like how good you are at what you do.
Quite counter-intuitively, its in fact the small details that signal youre a pro. Things like your color & font choices, your photography, and your graphics.
Getting this right is the difference between 10x-ing your conversion or turning people off in droves.
SESSION 5: Words that Sizzle
Could you really double your business with the right headline?
In fact, the right website copy can much more than double your business. In our experience, thousands of dollars in income hinge on the right words.
In this session were going to cover why copy is different to blogging and other writing you might do for the web, and how to write copy that can transform your bottom line results, without changing anything else in your business.
SESSION 6: Demystifying The Tech-Stuff
We get it - youre not a tech genius. Thats why well dedicate this session to demystifying some tech-stuff in your business.
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